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Search engine marketing is unique because your customers are actually looking for a product or service like yours when they begin their search. They then get a list of responses in order of how well they fill the search criteria that the user entered. This is where your expertise in search engine marketing comes into play. You need to ensure that your website comes up in within the top three pages of entries. This is difficult because sometimes there can be hundreds of pages of search responses.

Search engine marketing is often accomplished by doing things to your site such as using SEO (search engine optimization) and keywords. These types of techniques are either free or very inexpensive. SEO is key to getting your site at the top of Internet searches. Keywords are words and phrases that are most often used to search for products or services such as those that you offer on your website.

The most critical place on your site that should use keywords is your landing page. Your landing page is the first page or home page of your website – the page that people come to when they click on your address. This page should contain copy that is keyword optimized. The keywords should also be used on your other pages as well. Along with keywords your website pages each have Meta tags associated with them.

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